The biggest pressure is the pressure I put on myself.

你以为你在逃避，却撞见了自己。绕最远的路是回家的捷径。

I’m not going to change who I am or what I stand for just because it’s not popular with everyone.

The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.

Leadership means making tough decisions today that will pave the way for a better tomorrow.

Let me be very clear: We at Apple reject the idea that the benefits of technology are limited to the privileged few.