真正的挑战是创造出超越其功能的意义。
The real challenge is to create something that has meaning beyond its function.
The very essence of the creative is its novelty, and hence we have no standard by which to judge it.
创造性的本质在于它的新颖性,因此我们没有标准来判断它。
商业中最危险的心态是"我们一直都是这么做的"。
Every building is a kind of manifesto, a statement about how we should live.
Innovation often comes from rethinking the ordinary.
I'm fascinated by how objects carry meaning beyond their function.