The most enduring architecture is often the most resilient.

I was working at a financial firm in New York City with a bunch of very smart people， and I had a brilliant boss that I much admired. I went to my boss and told him I wanted to start a company selling books on the Internet. He took me on a long walk in Central Park， listened carefully to me， and finally said， "That sounds like a really good idea， but it would be an even better idea for someone who didn't already have a good job." That logic made some sense to me， and he convinced me to think about it for 48 hours before making a final decision. Seen in that light， it really was a difficult choice， but ultimately， I decided I had to give it a shot. I didn't think I'd regret trying and failing. And I suspected I would always be haunted by a decision to not try at all. After much consideration， I took the less safe path to follow my passion， and I'm proud of that choice.

我当时在纽约一家金融公司工作，同事是一群非常聪明的人，我的老板也很有智慧，我很羡慕他。我告诉我的老板我想开办一家在网上卖书的公司。他带我在中央公园漫步良久，认真地听我讲完，最后说："听起来真是一个很好的主意，但是对那些目前没有谋到一份好工作的人来说，这个主意会更好。"这一逻辑对我而言颇有道理，他说服我在最终作出决定之前再考虑48小时。那样想来，这个决定确实很艰难，但是最终，我决定拼一次。我认为自己不会为尝试过后的失败而遗憾，倒是有所决定但完全不付诸行动会一直煎熬着我。在深思熟虑之后，我选择了那条不安全的道路，去追随我内心的热情。我为那个决定感到骄傲。

杰夫·贝索斯

任何一位作者，如果他的写作具备我在此处谈及的诚信，那么他肯定曾为一个简单的信念深深感动：生活本身是圣洁的。这就是出发点。

约翰·伯格

我还向他讲述了我的梦境，他懂得如何解梦，记得有一次我梦见自己会飞，其实更像是被弹射向了空中而无法控制，飞行的感觉令我兴奋，但随着越升越高，我变得越来越无力，兴奋很快变成了恐惧，在那一刻，我发现我可以通过呼吸来控制飞行。

赫尔曼·黑塞

时间是一个神秘的东西，过去是无法改变的，未来却是不可知的。

奥古斯丁

可持续性不是一种趋势，而是商业的未来。

Sustainability isn't a trend; it's the future of business.

安娜·斯科特

企业家能力，一个重要的方面应是发现和判断风险的能力、防止企业发生系统性风险的能力，以及出现风险后降低损失的能力。

宋志平