We cannot not know history.

Coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what’s key.

战略不是关于比你的竞争对手更好，而是关于与众不同。

Light is the essence of architecture. Without light, there is no space.

The only true rebellion left is to refuse to participate in the madness of the world.

一个好故事不能被设计出来；它必须被提炼出来。