人类心智不仅是现实的被动记录者，更是现实的主动构建者。
The human mind is not just a passive recorder of reality but an active constructor of it.
Innovation is not a slogan, but something we do every day.
In the darkness, two things are common to all men: fear and the desire for light.
失败是成功之母。但重要的是从失败中学到什么。
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.