Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

翻译：文字不能完整地表达语言，语言不能完整地表达心意。

To me, fearless is not the absence of fear. It's not being completely unafraid. To me, fearless is having fears. Fearless is having doubts. Lots of them.

人们的需要和他们的渴求可能非常不同。