Advertising doesn't create a product advantage. It can only convey it.

Just because you make a good plan doesn’t mean that’s what’s gonna happen.

To be is to be perceived.

作家必须有勇气面对真相，无论它有多么痛苦。

最危险的策略是分两步跳过峡谷。

写作的艺术是发现自我的艺术。

You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.