Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines—the ones who actually talk to the customer—are the only ones who really know what's going on out there. You'd better find out what they know.

"The world is full of obvious things which nobody by any chance ever observes."

My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength.