If you want something you’ve never had, you must be willing to do something you’ve never done.

The true value of a forest cannot be measured in board feet, but in the breath of the planet.

失去一个父母可能被视为不幸；失去两个则看起来像是粗心大意。

我们想要的未来必须被发明出来，否则我们将得到一个我们不想要的未来。

The most important thing in a software system is the architecture.

物理学的创新往往来自于以新的方式看待老问题。

Sit down before fact as a little child, be prepared to give up every preconceived notion, follow humbly wherever and to whatever abysses nature leads, or you shall learn nothing.  

Representation of the world, like the world itself, is the work of men; they describe it from their own point of view, which they confuse with the absolute truth.

2009年：贝索斯致股东信《执着于用户体验》