Great companies don't just adapt to change; they anticipate and drive it.

伴随着巨大的力量而来的是需要极大的谨慎。

The rule, or measuring rod, which the behaviorist puts in front of him always is: Can I describe this bit of behavior I see in terms of "stimulus and response"?

当[竞争者]在早晨洗澡的时候，他们在想如何超过他们的一个主要竞争对手。我们在早晨洗澡的时候，我们在想如何让我们的客户更满意。实际上，我们想如何发明一些新的东西，我已经看到这个模式在我们的所有业务中重复出现。

The world is a story without an ending.

The Greeks understood the mysterious power of the hidden side of things. They bequeathed to us one of the most beautiful words in our language—the word 'enthusiasm'—en theos—a god within.

The future of manufacturing lies in the balance of automation and human ingenuity.