Don't bend; don't water it down; don't try to make it logical; don't edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.
每天学习，尤其是从别人的经验中学习。它更便宜！“——约翰·博格尔
We don't inherit leather from our ancestors—we borrow it from our children.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.