挑战在于让观众感受到一些东西，在情感层面上与他们建立联系。
The challenge is to make the audience feel something, to connect with them on an emotional level.
One never notices what has been done; one can only see what remains to be done.
创新不是从1到N，而是从0到1。
做给别人看很简单，做给自己看却很难。
