摆脱诱惑的唯一方法就是屈服于它。

I was working at a financial firm in New York City with a bunch of very smart people， and I had a brilliant boss that I much admired. I went to my boss and told him I wanted to start a company selling books on the Internet. He took me on a long walk in Central Park， listened carefully to me， and finally said， "That sounds like a really good idea， but it would be an even better idea for someone who didn't already have a good job." That logic made some sense to me， and he convinced me to think about it for 48 hours before making a final decision. Seen in that light， it really was a difficult choice， but ultimately， I decided I had to give it a shot. I didn't think I'd regret trying and failing. And I suspected I would always be haunted by a decision to not try at all. After much consideration， I took the less safe path to follow my passion， and I'm proud of that choice.

我当时在纽约一家金融公司工作，同事是一群非常聪明的人，我的老板也很有智慧，我很羡慕他。我告诉我的老板我想开办一家在网上卖书的公司。他带我在中央公园漫步良久，认真地听我讲完，最后说："听起来真是一个很好的主意，但是对那些目前没有谋到一份好工作的人来说，这个主意会更好。"这一逻辑对我而言颇有道理，他说服我在最终作出决定之前再考虑48小时。那样想来，这个决定确实很艰难，但是最终，我决定拼一次。我认为自己不会为尝试过后的失败而遗憾，倒是有所决定但完全不付诸行动会一直煎熬着我。在深思熟虑之后，我选择了那条不安全的道路，去追随我内心的热情。我为那个决定感到骄傲。

杰夫·贝索斯

书籍是灵魂的镜子，反映我们最深的恐惧和欲望。

"Books are the mirrors of the soul, reflecting our deepest fears and desires."

莉迪·萨尔维尔

如果你不固执，就会过早放弃试验。如果你不灵活，就会头撞南墙，而无法另辟蹊径解决当下难题。

If you're not stubborn， you'll give up on experiments too soon. And if you're not flexible， you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.

杰夫·贝索斯

一个好故事应该让你既笑又哭。

"A good story should make you laugh and cry in equal measure."

罗迪·道尔

“无法说服自己跟随老板去干一些违心的事情”，而摆在眼前的现实是，只有干违心的事，才能获得较高的经济回报。

黄灯

Publicity is the life of this culture—in so far as without publicity capitalism could not survive.

宣传是这种文化的生命——因为没有宣传，资本主义就无法生存。

约翰·伯格

学生的责任是从老师身上学会一切，老师的责任是从学生身上学会一切。

凯文·凯利

You can't just ask customers what they want and then try to give that to them.By the time you get it built， they'll want something new。