A company's values are its compass—they should guide every decision.

"When I write, I aim in my mind not toward New York but toward a vague spot a little to the east of Kansas."

The rule, or measuring rod, which the behaviorist puts in front of him always is: Can I describe this bit of behavior I see in terms of "stimulus and response"?

商业中最强大的工具是一个执行得当的简单想法。

The true genius shudders at incompleteness — and usually prefers silence to saying something which is not everything it ought to be.