最成功的品牌是那些忠于自身价值观同时与时俱进的品牌。

We search through historical data looking for anomalous patterns that we would not expect to occur at random. Our scheme is to analyze data and markets to test for statistical significance and consistency over time. Once we find one， we test it for statistical significance and consistency over time. After we determine its validity， weask， ‘Does this correspond to some aspect of behavior that seems reasonable？’