关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
谋杀一个幻影比谋杀现实要困难得多。
The only thing necessary for the triumph of evil is for good men to do nothing.
"You are not the opinion of somebody who doesn't know you."
史记