关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
"The thing about smart people is that they seem like crazy people to dumb people."
设定新目标或梦想新梦想永远不会太晚。
即便这世界明天就要毁灭，我今天仍然要种下一株小苹果树！
The more we realize our minuteness and our impotence in the face of cosmic forces, the more astonishing becomes what human beings have achieved.