最成功的企业是那些能够随着时间的推移而适应和进化的企业。
The most successful businesses are the ones that are able to adapt and evolve over time.
挑战是伪装的机会；用勇气拥抱它们。
The desire for recognition, the thymotic part of the soul, cannot be satisfied by economic activity alone.
2007年：贝索斯致股东信《我们改变工具，工具也改变我们》
If you want to fly, you have to give up the things that weigh you down.