最强大和持久的品牌是从内心建立的。它们是真实和可持续的。它们不是由营销部门制造的。
The most powerful and enduring brands are built from the heart. They are real and sustainable. They are not manufactured by a marketing department.
小王子穿过沙漠。他只见过一朵花，一个有着三枚花瓣的花朵，一朵很不起眼的小花……
I'm the reason your boyfriend's so stressed.
Home is the place where, when you have to go there, they have to take you in.
一本好书是最好的朋友，今天如此，永远如此。
事实是我是个真正的完美主义者，这让我自己抓狂。
2014年：贝索斯致股东信《投资那些具有无限上升空间的创意》
When I got to 40 or so... I had the sense when I looked back over my life I would actually see a mess of decisions， a few of which I had thought about， some of which I had sort of stumbled on， and many that I had no control over whatsoever.