JD.com's values are customer first.

I've learned that you can't control what other people think of you, but you can control what you think of yourself.

You know what it’s like to wake up in the middle of the night with a vivid dream? And you know that if you don’t have a pencil and pad by the bed, it will be completely gone by the next morning. Sometimes it’s important to wake up and stop dreaming. When a really great dream shows up, grab it.

Innovation is not just about technology; it's about changing the way people think and act.