Ignoring isn’t the same as ignorance, you have to work at it.

One man's constant is another man's variable.

We are all prisoners of our own stories, but we can choose how to tell them.

That's exhilarating if you're doing well, and very crushing if you're not. It leads, in the worst cases -- in the analysis of a sociologist like Emil Durkheim -- it leads to increased rates of suicide. There are more suicides in developed, individualistic countries than in any other part of the world. And some of the reason for that is that people take what happens to them extremely personally -- they own their success, but they also own their failure.