The greatest enemy of a trader is hope.

Every burger we sell represents a step toward a more sustainable food system.

Life is about creating yourself.

The greatest disability is a bad attitude.

Success is a journey, not a destination. The doing is often more important than the outcome.

People are curious. A few people are. They will be driven to find things out, even trivial things. They will put things together, knowing all along that they may be mistaken.

I don’t want to be better than anybody else. I just want to be better than I was yesterday.