The concept of 'loss aversion' plays a critical role in decision-making, where the pain of losing is psychologically twice as powerful as the pleasure of gaining.

Your golden ticket is being able to see things from other people's point of view. This shift enables heartfelt empathy. It also allows you to persuade others and it is the key to great design. Mastering the view through the eyes of others will unlock so many doors

Are you upset, little friend? Have you been lying awake worrying? Well, don't worry. I'm here. I'm here to give you reassurance. Everything is all right. The famine will end...the sun will shine tomorrow...