What you get by achieving your goals is not as important as what you become by achieving your goals. At your funeral people will not recall what you did； they will only remember how you made them feel.

我不等待灵感，我创造灵感。

关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。

要理解疯狂，必须先说它的语言。

If you want to understand a system, try changing it.

Every setback is just a setup for a comeback.