成为英雄的最大障碍是怀疑自己是否会证明自己是个傻瓜；真正的英雄主义是抵抗这种怀疑，而最深刻的智慧是知道何时应该抵抗，何时应该服从。
The greatest obstacle to being heroic is the doubt whether one may not be going to prove one's self a fool; the truest heroism is to resist the doubt, and the profoundest wisdom to know when it ought to be resisted, and when it be obeyed.
可持续性是水产养殖的未来，我们必须投资于环保技术。
Efficient market theory is correct in that there are no gross inefficiencies， but we look at anomalies that may be small in size and brief in time.
2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》
I’m not afraid of making mistakes. I’m afraid of not trying.