To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.

译文：认识是实践的开始，实践是认识的完成。圣人之学只有一个功夫，知和行不能分成两件事。

我们不是在经营服务人的咖啡生意，而是在经营提供咖啡的人的事业。

公司最大的资产是员工。投资于他们，他们就会投资于公司。

The worst thing about war is that it makes people get used to death.

Freedom is not given, it is taken.

You have to be willing to be misunderstood if you're going to innovate.