The problem of quality management is not what people don't know about it. The problem is what they think they do know.
谎言可以绕地球半圈,而真相才刚刚穿上鞋子。
所有有效广告的秘密不在于创造新的、巧妙的文字和图片,而在于将熟悉的文字和图片置于新的关系中。
The only thing that’s keeping you from getting what you want is the story you keep telling yourself.