The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.

The magic of cinema is in its ability to transport us to another world.

我们希望被记住为一个努力的组合。

Those who do not have power over the story that dominates their lives, the power to retell it, rethink it, deconstruct it, joke about it, and change it as they change, truly are powerless, because they cannot think new thoughts.