The most successful companies don't just sell products; they create meaningful experiences for their customers.
"The best way to find yourself is to lose yourself in the service of others."
The more we learn of the true nature of non-human animals, especially those with complex brains and corresponding complex social behaviour, the more ethical concerns are raised regarding their use in the service of man—whether this be in entertainment, as ‘pets,’ for food, in research laboratories or any of the other uses to which we subject them.