Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.

富裕的人以舍得施贫为美德，贫穷的人以无所欲求为美德，显贵的人以平易近人为美德，平凡的人以无视权势为美德

牛大叫，但马却不回应；不是因为马没听到声音，是因为它们不是同类啊。点评：同类之间存在着客观联系，故能相应。