Memory is not a perfect recorder of events; it is a reconstructive process that can be influenced by many factors.

The more personal the art, the more universal it becomes.

遗传学是活人的考古学。

最好的建筑是那些优雅老去的建筑。

Good research is like a good story—it has a beginning, a middle, and an end, and it holds together logically.

The most powerful and enduring brands are built from the heart. They are real and sustainable. They are not manufactured by a marketing department.