广告的目的是销售。这是唯一的目的。
1998年:贝索斯致股东信《保持对客户的恐惧》
The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can.
用爱和慈悲去对待所有生灵。
信任是每一段牢固关系的基础,无论是商业还是生活。
我本就一无所有,所以没什么可失去的。