伟大的公司不只是销售产品，而是创造人们喜爱的体验。

我不能够说我有信仰。但我理解！我曾体验过它：某种比我自己更强大的存在控制了我，那就是人们所称的“上帝”(当被问及是否信仰上帝时荣格的回答)。

我们热衷于把事情简单化。

The novel is the most complete lie that tells the deepest truths.

You’ve got to have models in your head. And you’ve got to array your experience—both vicarious and direct—on this latticework of models. You may have noticed students who just try to remember and pound back what is remembered. Well, they fail in school and in life. You’ve got to hang experience on a latticework of models in your mind.