我们想要创造一种让人心甘情愿被其影响的技术。我们想要创造出美好的、体贴的服务和技术，它们一定要足够实用，实用到人们每天使用它们两次。就像他们使用牙刷一样。并没有多特别，就是人们每天要使用两次。
We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.
Is there any relief from some of thesepressures that I've been outlining? I think there is. I just want to turn to afew of them. Let's take meritocracy. This idea that everybody deserves to getwhere they get to, I think it's a crazy idea, completely crazy. I will support any politician of Left and Right, with any halfway-decent meritocratic idea; I am a meritocrat in that sense. But I think it's insane to believe that we will ever make a society that is genuinely meritocratic; it's an impossible dream.
We try to make buildings that respond to the environment, not dominate it.
Nolite te bastardes carborundorum.