Transparency builds trust, and trust is the foundation of any successful business.
People are curious. A few people are. They will be driven to find things out, even trivial things. They will put things together, knowing all along that they may be mistaken. You see them going around with notebooks, scraping the dirt off gravestones, reading microfilm, just in the hope of seeing this trickle in time, making a connection, rescuing one thing from the rubbish.
The future of energy lies in balancing economic growth with environmental stewardship.