Dairy farming is both an art and a science—respect both.
2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》
Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
Technology must serve society, not the other way around.
True leadership is about empowering others to achieve their potential.
翻译：事物发展到了极点，就要发生变化，发生变化，才会使事物的发展不受阻塞，事物才能不断的发展。
当保持现状的痛苦大于改变的痛苦时，改变就会发生。