建筑师必须是空间的园丁。

It's probably as unlikely that you would nowadays become as rich and famous as Bill Gates, as it was unlikely in the17th century that you would accede to the ranks of the French aristocracy. But the point is, it doesn't feel that way. It's made to feel, by magazines and other media outlets, that if you've got energy, a few bright ideas about technology, a garage -- you, too, could start a major thing.

Behavior is not just a response to a stimulus, but is guided by expectations and purposes.

The iron rule of nature is: you get what you reward for. If you want ants to come, you put sugar on the floor.

The forest doesn't belong to us; we belong to the forest.