I don’t like to be comfortable. I like to be challenged.
On pricing: "There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second."
On vacation go to the most remote place on your itinerary first, bypassing the cities. You‘ll maximize the shock of otherness in the remote, and then later you’ll welcome the familiar comforts of a city on the way back.