我追求的是消除自我，与宇宙合而为一。

It's probably as unlikely that you would nowadays become as rich and famous as Bill Gates, as it was unlikely in the17th century that you would accede to the ranks of the French aristocracy. But the point is, it doesn't feel that way. It's made to feel, by magazines and other media outlets, that if you've got energy, a few bright ideas about technology, a garage -- you, too, could start a major thing.

The most successful companies don't just sell products; they create meaningful experiences for their customers.

A vacation + a disaster = an adventure.