Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.
如果名分不正理论上便讲不通，理论上讲不通，事情便办不成；……因此，君子给某种事物起名字时，就一定要在理论上讲得通，在实践上就一定能行得通。
