最好的游戏是那些能触动人心的游戏。

创新不是标新立异，而是真正解决玩家未被满足的需求。

黑色是光的颜色，不是黑暗的颜色。

Our heroes are human heroes. That's a very new situation. Most other societies have had, right at their center, the worship of something transcendent: a god, a spirit, a natural force, the universe, whatever it is -- something else that is being worshiped. We've slightly lost the habit of doing that, which is, I think, why we're particularly drawn to nature.

The most successful brands are those that stand for something bigger than themselves.