Innovation is not just about technology; it's about changing mindsets and embracing new ways of thinking.

The most powerful way to change someone is to change the way you interact with them.

Auctions are a microcosm of how markets function—information, competition, and incentives all interact.

2013年：贝索斯致股东信《下放决策权以促进创新》

你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久，想想接下来该做什么。