"The greatest tragedy is not the brutality of the bad people, but the silence of the good people."
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
There are things that happen and leave no discernible trace, are not spoken or written of, though it would be very wrong to say that subsequent events go on indifferently, all the same, as though such things had never been.
Innovation and technology will be key to solving the energy challenges we face.