My job is not to be easy on people.My job is to take these great people we have and to push them and make them even better.
Thinking is behavior. The muscular habits learned in overt speech are responsible for implicit or internal speech (thought).
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
I think if you're an entrepreneur, the most important thing is to focus on your customers, your product, your team, and not on your competition.