The only real failure in life is not to be true to the best one knows.
选择理论忽略了我们对人类的大部分了解。它们忽略了人类常常感到困惑,常常不知道自己想要什么,常常出于习惯或冲动而非经过计算的自身利益行事。
The most important thing is to keep the audience engaged.
The greatest reward in research is knowing that your work can save lives.
The biggest risk is not taking any risk. In a world that is changing quickly, the only strategy that is guaranteed to fail is not taking risks.