'Jeff, what does Day 2 look like?' 'Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.' To be sure, this kind of decline would happen in extreme slow motion. An established company might harvest Day 2 for decades, but the final result would still come.

可持续性不仅仅是一种趋势，更是奢侈品牌必须承担的责任。

A good mathematician is lazy, but in a constructive way.

心理学家必须避免一切形而上的假设。

"We're not in the business of making computers; we're in the business of making great software."

伟大不是被给予的，而是赢得的。