A journey is a person in itself; no two are alike. And all plans, safeguards, policing, and coercion are fruitless. We find after years of struggle that we do not take a trip; a trip takes us.
The true measure of our success in farming will be what we leave in the soil, not just what we take from it.
Now, the opposite of a snob is your mother.
Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing.
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.