出圈的奥秘：离经叛道。让你的怪异特质成为一种标签。
Prescription for popular success: do something strange. Make a habit of your weird.
面对挑战要迎难而上，把危机转化为发展机遇。
让自己振作起来的最好方法是试着让别人振作起来。
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
The value chain is the set of activities through which a product or service is created and delivered to customers.