Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

True progress in agriculture is measured by health, not just yield.

永远不要把后天能做的事推迟到明天。

The tears of the world are a constant quantity. For each one who begins to weep, somewhere else another stops. The same is true of the laugh.

A brand is defined by the customer's experience, not by the company's marketing.