And that's a lot of the reason why we care so much about our careers and indeed start caring so much about material goods. You know, we're often told that we live in very materialistic times, that we're all greedy people. I don't think we are particularly materialistic. I think we live in a society which has simply pegged certain emotional rewards to the acquisition of material goods. It's not the material goods we want;

Quality is our lifeline and we must never compromise.

The world we see that seems so insane is the result of a belief system that is not working.

当思想掌握了群众，它就成为一种物质力量。