The concept of loss aversion explains why we often prefer avoiding losses over acquiring gains.
A dream is a place where a wish and a fear meet. When the wish and the fear are exactly equally balanced, you call the dream a nightmare.
The only way to get rid of a temptation is to yield to it.
It's not about ideas. It's about making ideas happen.
"A good story is one that stays with you long after you've finished reading it."